Ep 79: The Death of Facebook Organic Reach for Brands

Based on pure data, one analytics company is declaring Facebook organic reach dead for brands. What’s a social media marketer to do? Plus, we talk marketing new homes to millennials, a fascinating story about Facebook’s A.I., and inspiration for your remarketing campaigns.

Story Time: (2:00)

• Andrew gives some tips for using Google Analytics data to inspire your remarketing campaigns.


• Jackie’s sister is house hunting in Texas and has misconceptions about buying new.


• Kevin tells a fascinating story about Facebook’s A.I. – how it makes an initial connection but then explores and tests further. Plus, does a larger builder with a larger budget = better results?

Your Question Answered: (16:41)

We had a caller this week to the Market Proof Marketing question line! Julie asks… “For advertising purposes, is it best for a company with multiple communities to have a FB page for every community, or one FB page for the company?” Feel free to call in with your own questions to 404-369-2595.

In the News: (20:17)

• 12 Days of Data, Day 1: Facebook Brand Engagement Statistics for Unpaid Content (TrustInsights.ai) – The data says unpaid social media marketing on Facebook is dead. So what’s next?

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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