Ep 77: Advertising, Attribution and Branding – Trust Us, It’s Complicated

Holiday season is here, which means the DYC team is traveling all over the country and enjoying time with family! This will be a shorter episode, but packed with food for thought from our second article on digital advertising effectiveness.

Story Time: (1:04)

• Becca is building a Thanksgiving table in one weekend and it’s kind of like trying to sell inventory homes at the end of the year.


• Kevin lays out the roadmap to marketing success.


• Also, we have a special gift for the very next caller! Leave any questions or comments about this episode or any other at 404-369-2595.

In the News: (8:50)

This week we discuss the counterpoint article to Kevin’s favorite article of 2019:

• Digital advertising is not the dot com bubble, improper attribution is (MarketingLand.com) – Kirk Williams from Zato Marketing says that the real problem in paid search right now is our belief that we can track everything. We don’t disagree…
  
  
  
  • Do we have tunnel vision when it comes to attribution?
  
  
  • Paid search vs. branding
  
  
  • What are we actually tracking – what does it mean and how to does it help us form our marketing strategy?
  
  
  • Oversimplifying the customer journey – it’s not linear; it’s more like a bouncing ball
  
  
  • There’s no perfect attribution model – more complicated doesn’t necessarily mean better
  
  
  • In summary, marketing is complicated!
  
  
  
  

Last QOTW: What’s on your holiday wish list? Answer here for a chance to win a personalized gift from Kevin that you cannot buy!

Footnotes:

• Here is the DYC funnel Kevin mentioned in the episode


• DYC’s 2019 Holiday Gift Guide is here!


• If you’re not on Facebook, or just prefer LinkedIn, you can now join our LinkedIn Market Proof Marketing group!

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 77: Advertising, Attribution and Branding – Trust Us, It’s Complicated appeared first on Online Sales and Marketing for Home Builders - DYC.