Ep 67: Marketing Canadian-Style with Justin Nolette

This week Kevin, Andrew and the entire DYC Team are in Chicago for the 2019 Online Sales & Marketing Summit! Kevin is solo for a quick news segment and to introduce this week’s guest: Justin Nolette, Marketing & Digital Sales Manager with Sterling Homes in Edmonton, CA. They talk progressive marketing techniques and the difference between American and Canadian approaches.

News: (1:02)

• Facebook and Google antitrust investigations: all you need to know (theguardian.com)

360 Topic of the Week – Marketing Canadian-Style with Justin Nolette (4:12)

• Building homes during Canadian winters


• Justin’s origin story and his background in the automotive industry


• Parallels between marketing cars and new homes


• Moving leads down the funnel: inbound marketing, gated content and Hubspot


• His approach to brand awareness: Entertainment 1st, Education 2nd (check out the The Floss Dance by Sterling Homes video)


• What he learned from his American counterparts in Texas

We’ll be back next week with a special episode recorded live from the 2019 DYC Summit!

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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