Ep 50: Celebrating 50 Episodes with Jeff Shore!

Jeff Shore joins us for our 360 conversation as we celebrate our 50th episode! You’ll likely learn things about Jeff you’ve never known before – and also his perspective on the difference between sales and marketing. PLUS – how does he REALLY feel about “dare to compare” worksheets?

• Story Time 
  
  
  
  • Jackie is excited about some of the design trends that she is seeing from new builder websites
  
  
  • Andrew is fascinated by all the hate that builders / developers can get from the “not in my backyard” crowd
  
  
  • Kevin shares about how it felt to do his latest presentation on Presale Without Fail
  
  
  
  


• News (17:31)
  
  
  
  • Three keynote speakers for The Online Sales & Marketing Summit announced
  
  
  • HUD Slaps Facebook with Housing Discrimination Charge
  
  
  • New Cool Tool Alert! Crowd Tangle Chrome extension lets you see who shared a link on your site and where they shared it.
  
  
  • Draper DNA’s report on Big Builder Social Media
  
  
  
  


• 360 Topic Of The Week – We’re Joined By The Legend: Jeff Shore (32:51)
  
  
  
  • Jeff is President of Shore Consulting, Inc. which specializes in psychology-based sales training programs. Using these modern, real-world techniques, Jeff Shore’s sales training clients generated over $30 billion in sales last year.
  
  
  • What is Jeff Shore’s super power?
  
  
  • What does he think the difference between sales and marketing is?
  
  
  • How did he end up becoming a coach and trainer?
  
  
  
  


• Answers To Last Week’s Question Of The Week (65:53)


• New Question Of The Week
  
  
  
  • What design software do you use to edit images / create ads?
  
  
  
  

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Read the full transcript of this episode here.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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