Ep 49: Convert To Conversion Campaigns For More Conversions

With all the rule changes Facebook just rolled out taking away even more targeting options… what’s a home builder to do? Setup and use conversion campaigns of course! We’ll walk you through what they are, how they work, and step-by-step setup. We’ve been using them for a while now, and now it’s time to let you in on exactly what kind of magic they can create.

• Story Time 
  
  
  
  • Kevin shares how much money it would take to completely dominate paid search in one of the best housing markets in the country
  
  
  • Becca has a story about keeping the Online Sales team looped into what marketing is doing for maximum results
  
  
  • Andrew had his pre-drywall walk through on his new home with both the builder, and a 3rd party inspector
  
  
  
  


• News (14:42)
  
  
  
  • More in-depth review of home builder social stats (tease – more next week!)
  
  
  • Facebook changes their rules for real estate related ads
  
  
  
  


• 360 Topic Of The Week – Upgrade Your Ad Effectiveness With Conversion Campaigns (27:07)
  
  
  
  • With all the rule changes Facebook just rolled out… what’s a builder to do? Setup and use conversion campaigns of course! We’ll walk you through what they are, how they work, and step-by-step setup. We’ve been using them for a while now, and now it’s time to let you in on exactly what kind of magic they can create.
  
  
  
  

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Read the full transcript of this episode here.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 49: Convert To Conversion Campaigns For More Conversions appeared first on Online Sales and Marketing for Home Builders - DYC.