Ep 44: The Secrets of Amazon with Andrew Morgans

Amazon seems to be eating the world. So what does it take for a new product launch on Amazon to be successful and stand out from the crowd? This week we talked with Andrew Morgans, the founder of Marknology – an Amazon Product Accelerator to find out. The parallels to a successful community launch may (or may not) surprise you.

• Story Time 
  
  
  
  • Becca’s house update – framing is about to start.
  
  
  • Andrew – No construction yet – stuck in permitting. Plus a dive bar update!
  
  
  • Kevin did a webinar (get the recording), got a scary email from Google, and “the best week ever.”
  
  
  
  


• News (14:17 )
  
  
  
  • Emojis in emails – does it result in higher open rates?
  
  
  • How about emojis on Insta?
  
  
  • A new social app is making some news by letting you be “alone together” by sharing your screen
  
  
  • Google wants to take over your account without really clearly asking you. Warning!
  
  
  • Building a single family home to rent it is getting more popular as home builders diversify.
  
  
  
  


• 360 Topic of The Week (31:08)
  
  
  
  • The Secrets of Amazon – how Andrew Morgans helps all kinds of products breakthrough the crowded marketplace using research, content, and marketing at his Amazon accelerator – Marknology.
    
    
    
    • What is The Ad Doctor wanted to start a sock company?
    
    
    • Does he think Amazon will be disrupting home building soon, or down the road?
    
    
    
    
  
  
  
  


• The Question of the Week (51:57)
  
  
  
  • Are you going to the International Builders’ Show? How many times have you been before?
  
  
  
  

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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