Ep 41: OSC Straight Talk With Andy Gottesman

How can an OSC contribute to appointment and sales results while also regularly walking every inventory home, taking all the photos, flying drones, and more? Andy Gottesman from M/I Homes joins us to share his insights into 6 years as an OSC and what the next steps in his career path looks like.

• Story Time 
  
  
  
  • Andrew & Becca have updates on their new home progress
  
  
  • Kevin notices some changing trends on cost per lead for online and offline efforts and also wonders why offline conversion rates aren’t improving faster…
  
  
  
  


• News (19:35)
  
  
  
  • Google’s Home Alone ad wins the internet. We break down why it went viral and what they did well.
  
  
  • Some luxury developers are offering out of this world incentives…
  
  
  • Mobile-first indexing now powers more than half of Google search results. What’s that mean?
  
  
  
  


• 360 Topic of The Week (30:33)
  
  
  
  • OSC Straight Talk with Andy Gottesman from M/I Homes
  
  
  
  


• Misc Links
  
  
  
  • This American Life episode on what caused the Great Recession
  
  
  • ZillowTheDog on Insta
  
  
  
  

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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