Ep 4: Fixing That Broken Community

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How do you diagnose the best way to help a struggling community with your marketing efforts?

• Story Time 
  
  
  
  • The importance of clear communication and definition of the “problem”
  
  
  • Don’t change your answer (if it right) just because of pressure from others
  
  
  
  


• News
  
  
  
  • How FB ad strategies affected the last election
  
  
  • KW build an AI app for their agents (SO smart)
  
  
  • How fast your page loads on mobile is (really) important
  
  
  • Surprise! New home sales were UP (why reading beyond the headline is important) 
  
  
  
  


• 360 Topic Of The Week
  
  
  
  • Fixing That Broken Community
    
    
    
    • Identify where things are breaking down before jumping to action
    
    
    • Mike Lyon’s Professional Builder article on conversion benchmarks
    
    
    
    
  
  
  
  


• Question Of The Week
  
  
  
  • What conferences would YOU go to?
    
    
    
    • https://moz.com/mozcon
    
    
    • https://unbounce.com/events
    
    
    • https://seattle.digitalsummit.com/
    
    
    
    
  
  
  
  


• Resources Mentioned
  
  
  
  • Pingdom – Page speed insights
  
  
  
  

Read the full transcript of this episode here.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!

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