Ep 380 - Buyers Are Liars To Themselves

In this episode, Kevin, Beth, and Julie dive into the psychological journey of today’s homebuyer—especially how they often say they’re “just looking” while subconsciously preparing to buy. From a sister’s “accidental” contract to the unexpected post-sale influence of a handyman, this one’s all about perception, timing, and customer experience. They also unpack the return of escalation clauses (wait - WHAT?), digital marketing data myths, and the tangled web of AI over-promises—yes, we’re looking at you, Siri.

Story Time (01:00): 

• Mike Lyon reflects on early OSC days, when managing leads felt like a side hustle.
• Kevin Oakley’s family listens to old podcast episodes, roasting his past takes and how you can get more sales with fewer leads.
• Jackie shares a content strategy for competing with national builders.

SPECIAL ANNOUNCEMENTS

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In The News (16:45): 

What's Your CTR Telling You?  A Guide to Understanding Click-Through Rate

Apple Is Lying About Apple Intelligence

7 Facts About Today's Buyers

Perplexity's Biggest Ad Yet Pits Its AI Search Against "Poogle"

Things We Love - Things We Hate (41:29):

• Beth: TwoPages Curtains
• Julie: Jiu Jitsu
• Kevin: A fancy letter opener, and the guitar his kids got him

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