Ep 3: Defining The Definitions

Now with better audio levels! We’ll keep tweaking the audio each week until it’s perfect.

• Story Time 
  
  
  
  • The Olympics are making us think about… marketing!
  
  
  • Why practicing your craft isn’t enough
  
  
  
  


• News
  
  
  
  • Facebook making another change to organic reach metrics
  
  
  • Google image search making it harder to “borrow” photos
  
  
  • Chrome’s built-in ad blocker
  
  
  • Analytics goals for negative behaviors 
  
  
  
  


• 360 Topic Of The Week
  
  
  
  • Defining the definitions we use regular in marketing (branding, marketing, advertising, etc)
  
  
  
  


• Question Of The Week
  
  
  
  • Ah! My direct traffic is going down… is that ok or not?
  
  
  
  


• Resources Mentioned
  
  
  
  • BoxBrownie.com – Photo editing made easy
  
  
  • LunaMetrics – our favorite SEO peeps
  
  
  
  

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!

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