Ep 25: Advertising Can’t Fix Stupid (5 Ps of Marketing)

The 5 P’s of marketing can fix pretty much all of your problems with sales results, however advertising (which is only 1 of them) can only do so much by itself. We’ll go in-depth on each and answer common questions about this must-use process for addressing areas of weakness.

• Small Talk
  
  
  
  • A hilarious clip about how marketers can fall into the “hype” around the shiniest new objects
  
  
  
  


• Story Time 
  
  
  
  • Andrew wants you to have a dedicated time on your calendar for testing new ideas
  
  
  • Kevin recommends that everyone signs up for a free UptimeRobot.com account to get alerts when a site goes down (and comes back up)
  
  
  
  


• News
  
  
  
  • Google Analytics cross-device reporting is here
  
  
  • A major Google algorithm update on Aug 1st occurred – what you can do about it
  
  
  • Why you should be using more hashtags on Insta
  
  
  
  


• 360 Topic Of The Week
  
  
  
  • The 5 P’s of Marketing: How they can help (and how they can’t) PLUS why the order you tackle them in matters so much
    
    
    
    • Promotion
    
    
    • Price
      
      
      
      • Quick competitive analysis tool created by Kevin
      
      
      
      
    
    
    • Product
    
    
    • People
    
    
    • Place
    
    
    
    
  
  
  
  


• This Week’s Question Of The Week
  
  
  
  • Are you able to give feedback that is valued on price and product to other departments or leadership?
  
  
  
  

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!

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