Ep 23: Stop Screwing It Up!

Lay down on the couch – the Dr is in. This week we’re diving deep into your brain (and ours) to uncover 8 things that can really trip you up.

• Story Time 
  
  
  
  • Andrew has some tips for home builder videos (especially on social media) based on this gem: https://www.youtube.com/watch?time_continue=1&v=0uWGXw-q_WM
  
  
  • Kevin is excited to hear that a home builder has started their own podcast! Listen here: https://apple.co/2uLL6D9
  
  
  
  


• News
  
  
  
  • Amazon holds an “event about nothing” and sells hundreds of millions of things
  
  
  • The real estate sign is “completely reinvented” for the first time in 50 years
  
  
  • Facebook testing AR ads for fashion – up next… real estate?
  
  
  
  


• 360 Topic Of The Week
  
  
  
  • Stop Screwing It Up! 8 Cognitive Biases That Screw Up Home Builder Sales & Marketing Efforts
    
    
    
    • Infographic here: https://goo.gl/kxXEca
    
    
    
    
  
  
  
  


• Answers to Last Week’s Question Of The Week


• This Week’s Question Of The Week
  
  
  
  • Is there one of the biases we covered that you see builders struggle with more than another?
  
  
  
  


• Two BONUS Stories (shhhh!)

Subscribe on iTunes —> https://goo.gl/3VHF6V

Subscribe on Google Play —> https://goo.gl/jKwFN9

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!

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