Ep 198: Create Once, Publish Everywhere (COPE) with Savannah Paver
- Author
- Kevin Oakley: New Home Marketing from Do You Convert
- Published
- Mon 07 Mar 2022
- Episode Link
- https://www.doyouconvert.com/blog/ep-198-create-once-publish-everywhere-cope-with-savannah-paver/
Kevin Oakley is joined by Savannah Paver, the SEO & Web Content Strategist at M/I Homes, INC. They talk about setting SEO expectations and how to think about SEO when it comes to comparing it to other digital marketing strategies. How to think about C.O.P.E (Create Once, Publish Everywhere) and how it aligns with pushing out with their marketing content. Why SEO is becoming more and more important and why it’s so important for any company’s business.
Kevin Oakley and Savannah Paver discuss:
- Why on-page web content optimations should get the most SEO attention
- Creating marketing content to meet customers where they are in the process and where they are online
- Why you need to understand your business alongside your consumer’s behavior.
- The SEO Tools Savannah finds the most value in
- How to think about your website’s structure, and internal linking, to help with your SEO and how search engines interpret your website
- Why SEO never stops and always changes, but shouldn’t discourage you
- Why you need to know what MOZ, SEO Roundtable, SEM Rush are.
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.
