Ep 193: Trading Up
- Author
- Kevin Oakley: New Home Marketing from Do You Convert
- Published
- Thu 10 Feb 2022
- Episode Link
- https://www.doyouconvert.com/blog/ep-193-trading-up/
Kevin Oakley, Andrew Peek, and Jessie Suggs compare the buying and selling experiences of buying a new car when you aren’t specifically shopping for one and how it relates to home buying. They talk about what buyers want, and don’t want, from the Buy Online process, supply chain issues will still be a major issue in 2022, Facebook losing daily users, rising interest rates, and more!
Story Time (1:20)
- Jessie recently went to get her tires rotated and ended up trading in and buying a new car. She shares her buying experience and how her aunt attempted to recreate the experience but it didn’t go as planned.
- Andrew shares a story around a builder who is selling homes in a master-planned community but their own personal community page to drive traffic is lackluster and has minimal content around the lifestyle buyers can anticipate.
- Kevin shares a funny story behind an owl graphic that a sales trainer shared regarding people trying to sell the “finished product” and not show the work at needs to happen before you can “drawing the rest of the damn owl”
Supporting Partner
The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $2 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor.
In the News (16:50)
- Do You Like Peaches? (https://www.doyouconvert.com/blog/do-you-like-peaches/)
- Online Sales Academy - Happening In-Person - Dallas, TX on March 30-31, 2022 (https://onlinesales.doyouconvert.com/sales-academy/)
- WHAT HOME BUYERS WANT—AND DON'T WANT—FROM THE BUY ONLINE PROCESS (builderonline.com)
- A Major Homebuilder Sees No Improvement Coming To The Supply Chain In 2022 (bloomberg.com)
- Home builders are desperate for quick and inexpensive materials, so they're turning to Home Depot and Congress for help (businessinsider.com)
- APPROXIMATELY 762,000 NEW HOMES WERE SOLD IN 2021 (builderonline.com)
- Social Media Hashtags for Every Day of the Week (marketingprofs.com)
- Facebook lost daily users for the first time ever last quarter (https://www.theverge.com)
Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.
