Ep 19: Marketing Like A Girl

This week we have one of the leading ladies of home building on – Alaina Money from Build Like A Girl, Garman Homes, Fresh Paint, and more. She’s always an open book – and we love that. Get ready for what is perhaps the most fun we’ve had on an episode yet!

• Story Time 
  
  
  
  • Andrew is once again inspired by Seth Godin’s words of wisdom
  
  
  • Kevin rants on the difference between imitation and innovation, and then gushes about the Oculus GO
  
  
  
  


• News
  
  
  
  • New Instagram app for long-form videos – IGTV
  
  
  • Facebook to test allowing Facebook Groups to charge monthly fees
  
  
  • RIP Google Adwords’ original interface
  
  
  • Hype-check on Voice Marketing
  
  
  • Required reading: Structured data for your website – SEO impacts
  
  
  
  


• 360 Topic Of The Week
  
  
  
  • Marketing Like A Girl with Alaina Money (or A$ for short)
    
    
    
    • Abby Wombach’s speech that Alaina references
    
    
    
    
  
  
  
  


• Your Answers To Last Week’s Question Of The Week


• This Week’s Question Of The Week
  
  
  
  • What industry conferences would you recommend others attend? What is your favorite part of attending them, or what specific ideas have you applied from them that have had an impact?
  
  
  
  


• Misc Links
  
  
  
  • PCBC Educational Session with Kevin Oakley, Jeff Turner, and Mike Lyon on June 27th
  
  
  
  

Subscribe on iTunes —> https://goo.gl/3VHF6V

Subscribe on Google Play —> https://goo.gl/jKwFN9

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not sell you!

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