Ep 166: Is The Home Priced Too High Or Do You Need Better Marketing?

Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the marketing steps to take when the biggest feedback about why a new home won’t sell is that “the home is just priced too high”. Plus the team reviews why a proper website structure is imperative for marketing strategy and data tracking purposes, Kevin discusses his biggest takeaway from attending Builder 100, and what iOS15 may mean for your email marketing.

Story Time (02:16)

• Andrew shares his experience with Amazon’s chatbot and discusses market influences on cpl/cpc/conversion rates.


• Kevin talks about Builder 100 and reminds everyone that there is no perfect builder. Plus Kevin sold his current home with no agent, and he shares his best analogy yet about resting on the bike.


• Jackie is still working with a builder to correct their website’s accidental URL restructure. A reminder that a good structure should look like: www.CompanyName.com/New-Homes/State/City/CommunityName/InventoryHomeAddress. And a free/cheap tool to analyze any website URL’s, page titles, and additional website details is "Screaming Frog SEO”

• Bidding wars reach lowest level since August 2020: Redfin inman.com


• Apple iOS 15: 3 Exciting New iPhone Privacy Features Coming Any Minute Now forbes.com


• Cheat Sheet: Why email marketers are calling Apple’s iOS 15 update ‘a proverbial nail in the coffin’ digiday.com


• LinkedIn launches a $25M fund for creators, will test Clubhouse-style audio feature in coming weeks techcrunch.com

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.  

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!