Ep 139: Priority Lists & Their Pitfalls

You asked and we listened! This week we’ve pushed all other topics off the agenda to dive deep into Kevin’s definitive guide to home builder priority lists in 2021 article. We know that priority lists are a sensitive topic and people want to know what other home building companies are doing, and not doing, successfully. Kevin breaks down the 7 different approaches home builders are currently applying priority lists and he discusses the potential pitfalls of each.

Story Time (2:00)

• Jackie Lipinski talks about her failed attempt at passively attending the Market Proof Marketing Academy classes.


• Andrew Peek discusses taking time to step outside of your direct company’s circle and finding other people in the industry to learn from and to get better insights from.


• Kevin Oakley talks about the extreme sales solutions home builders have had to resort to in the last few weeks, how listening to uninformed people is worse than having no answers at all, and how he believes that not being scared is more important than being creative.

In the News (15:50)

• DYC Live – Jen and Mike: New Market = New Message (doyouconvert.com)


• The Definitive Guide to Priority Lists in 2021 (doyouconvert.com)
  
  
  
  • (31:30) The 7 different approaches on how home builders are applying priority lists
  
  
  
  


• New camera promises 3D home scans in 15 minutes (Inman.com)


• Kenyan Woman’s Startup Recycles Plastic Waste into Bricks That Are 5x Stronger Than Concrete (goodnewsnetwork.org)

Question of the Week (1:08:50)

• Have you made any changes to your website to give more transparency on pricing, availability, or sales process changes?  Submit your answer to the Facebook group here.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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