Ep 129: End of Year News Blitz

Kevin, Andrew and Julie comment on some of the big news items making headlines in December. Hear their thoughts on FTC vs. Facebook, the Year in Search, and what’s to come for real estate giants like AirBnB, Zillow and OpenDoor.

Story Time (1:48)

• Julie shares what happens in the latest episode of Home Builder Holiday Photo Shoots Gone Wrong


• When outside factors influence consumer decisions… Andrew recaps his kids’ experience with Mandalorian + Fortnite


• Kevin reminds us that AirBnB, a company that owns ZERO homes, and doesn’t buy or sell any homes, is worth $100B. Value isn’t always where WE think it should be.

In the News (13:52)

• FTC seeks to break up Facebook, alleging illegal monopoly (techcrunch.com)


• 3 Ways Algorithms Will Disrupt Your Marketing (lasscrm.com)
  
  
  
  • Kevin discusses the two new roles builders will need: content creator and marketing technologist
  
  
  • Andrew gives an update on Facebook’s Conversion API
  
  
  
  


• Commerce Department Cuts Lumber Tariffs from 20% to 9% (nahbnow.com)


• Fannie Mae, Freddie Mac Conforming Loan Limits to Rise in 2021 (nahbnow.com)


• Year in Search 2020 (trends.google.com)


• OpenDoor is buying homes, but not selling then… why?

Question of the Week (40:02)

Mike Lyon and Jen Barkan will be on the show in a few weeks. As marketers, what are the things you would like us to ask them about new home online sales going into 2021? Add your questions here.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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