Ep 111: No Free Swimming Pools

The DYC marketing team examines why builders shouldn’t give away swimming pools, dissects news stories from the world’s biggest brands, and offers a $500 cash prize if you can prove one thing to Kevin…

Story Time (2:57)

• Andrew found a free pool promotion from a home builder… whyyyy?


• Julie – if you’re intimidated by something (Google Ads, Facebook, Unbounce, Lasso, CallRail), don’t let it stop you from getting in there and learning hands-on. It’s really the only way.


• Bryce reiterates that landing pages are a great solution if your website is not converting.


• Kevin – A recent report by Myers Research | Zonda says pending new home sales index increased by 18.2 percent from June 2019 to June 2020. For DYC clients, it’s 73 percent. (brushes shoulder off)

In the News (21:01)

• Redfin has NOT launched a new ad product for home builders (but you can see new home listings via New Home Source partnership).


• Facebook raises its Zoom game, lets Messenger Rooms broadcast via Live (TechCrunch.com)


• Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month (SearchEngineLand.com)


• Coca-Cola to cut ‘zombie brands’ as it looks to ‘weed out’ the poor performers (MarketingWeek.com)


• TikTok Founder Races to Save App Before Trump Bans It (AdAge.com)


• The most memorable Google algorithm updates of all time (SearchEngineLand.com)

Question of the Week (41:29)

• Last QOTW: If you’ve recently switched to WFH, do you prefer working from home exclusively, a hybrid, or working in the office? See answers here.


• New QOTW: Ad spend – are you spending more, less, or about the same than in January/February of this year? Join the discussion here.

MPM Blooper Reel (47:28)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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