Ep 108: Good vs. Bad Leads, Facebook Boycott & 2020 Predictions

Bryce Baker

Kevin and team tackle the cost of a “bad” lead in home building, what’s going on with the Facebook ad boycott, and how to prepare for an unpredictable second half of 2020 (or any year, for that matter). Plus, say hello to Bryce Baker!

Story Time (1:58)

• Becca points out the importance of owning your own “stuff” – accounts, logins, business pages.


• Bryce talks about a pitfall of buying a used home.


• Kevin dives into rebranding and figuring how the “why” behind it.


• Julie suggests ways to connect with relocation buyers.

In the News (12:06)

• The Cost of a Bad Lead in 2020 – The Demand Marketers Guide (MarketingLand.com)
  
  
  
  • Quantity vs Quality
  
  
  
  


• The Facebook Ad Boycott Could Help Publishers Swing the Pendulum Back to Context (Digiday.com)
  
  
  
  • Acting (or not) based on belief vs expectations
  
  
  • Brand adjacencies
  
  
  • What it means for SMBs
  
  
  
  


• How to Predict the Second Half of 2020? (Trust Insights.ai)
  
  
  
  • 3 Scenarios
  
  
  • Always be testing, or “firing bullets”
  
  
  
  

360 Topic of the Week: Introducing Bryce Baker! (41:57)

• Meet the newest member of the DYC Marketing Team


• Bryce’s background as a digital marketer


• The story of Bryce and Google Analytics – one of Kevin’s favorites


• Bryce’s favorite thing about digital marketing

Bonus Segment: Little known facts about Andrew Peek (47:29)

Question of the Week (50:58)

• Does your company/leadership place more value on lead quality, lead quantity, or both? Join the conversation here.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 108: Good vs. Bad Leads, Facebook Boycott & 2020 Predictions appeared first on Online Sales and Marketing for Home Builders - DYC.