Ep 107: 2020 Housing Giants with Rich Binsacca

Rich Binsacca

Rich Binsacca, Editor-in-Chief of Professional Builder, joins the podcast to discuss the 2020 Housing Giants List. He shares big picture housing trends for the the next year, and how COVID-19 might impact them.

Story Time (1:40)

• Kevin swallowed a live fish?


• Becca share her experience with her first warranty appointment after being in her new home for over a year.


• Andrew shares a continuation of his new home saga (it’s been two years now… is it still considered “new?”)


• Kevin taps into the dark side (of marketing), and urges builders to experiment now while the market is hot. Also, he was a recent guest on The Weekly, ProBuilder‘s new live streaming event!

In the News (19:17)

• More Remote Work Opportunities May Make Suburbs More Desirable (Zillow.com)


• Unbounce offers new pricing model by conversion (Unbounce.com)


• Google will now allow auto-delete more user data after 18 months (Adage.com)
  
  
  
  • 18 months is 20 years in internet years – is the info even still useful?
  
  
  
  


• The need for (mobile) speed: Small improvements have a big conversion impact (SearchEngineLand.com)
  
  
  
  • Speed is necessary but relative
  
  
  
  

360 Topic of the Week: ProBuilder’s 2020 Housing Giant Rankings with Editor-in Chief, Rich Binsacca (31:17)

Kevin and Rich discuss:

• How the Housing Giants rankings are determined


• Big builders keep getting builder – acquisition and expansion


• The “Magnificent Middle” of builders generated $41 billion in revenue in 2019


• Square footage dropped, price increased, particularly among starter homes


• The effects of COVID-19 on housing preferences


• Downward trend of builder incentives


• What might cause the current hot market to cool?


• The #1 issue the housing industry needs to solve


• A sneak peek at Utopia – a new channel that will focus on housing technology and innovation

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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