Ep 105: Online Lead Follow-Up in 2020 – How Are Builders Doing?

Our special guests this week are DYC’s own Mike Lyon and Jen Barkan! They join Andrew to discuss the results of the 2020 Home Builder Follow-Up Survey. Learn how builders handled online leads before and during COVID-19, and why it’s important for marketers to understand the details of lead management.

Story Time (1:40)

• Andrew recaps his experience at the Online Sales Academy from a marketer’s perspective. Also, what would happen if a marketer managed leads for 24 hours?


• Jen’s exterior siding saga offers new perspective on why sales process and follow-up is so important.


• Mike refinanced his home…. through Costco?

In the News (16:34)

• Home-Buying Demand Up 22% After Seven Straight Weeks of Increases; Shortage of Homes for Sale Drives Prices Up 7% (Redfin.com)


• Good Questions, Real Answers: How Does Facebook Use Machine Learning to Deliver Ads? (Facebook.com)

360 Topic of the Week: Results of the 2020 Home Builder Follow-Up Survey (22:19)

• About the report


• Follow-up data Before COVID-19 (BC) and During COVID-19 (DC) – did things improve?


• Why this survey is important


• The opportunity for video email


• What the average follow-up process looks like


• Marketing takeaways from Andrew

Thanks to Clear Evaluations for powering the 2020 survey! You can now shop your own team using Do You Convert’s methodology at now.doyouconvert.com/secret-shop.

Question of the Week (46:46)

• Last Week: How do you handle sold out communities on your website? See answers here.


• This Week: How many marketers have spent more than 24 hours managing leads? And what were the results? Share you experience in the Market Proof Marketing Facebook group.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 105: Online Lead Follow-Up in 2020 – How Are Builders Doing? appeared first on Online Sales and Marketing for Home Builders - DYC.