Ep 102: Creative Home Design with Seth Hart

Seth Hart

This week Kevin chats with Seth Hart, Senior Designer with DTJ Design, whose primary work includes community amenity buildings, multi-family residential, resort housing and single family detached housing. We learn what marketers should know about the new home design process, which designs are trending, and how that compares with builder expectations. Plus, in the news… COVID-19’s impact on home construction and the housing industry in general.

Story Time (1:00)

• Kevin – what’s on your “stop doing” list? Don’t get caught by surprised again.

In the News (6:33)

• Here’s how COVID-19 Impacted Home Construction in April (Inman.com)


• Compass Report Shows the Housing Market Hit Bottom in mid-April (Inman.com)
  
  
  
  • To view the New Listings YOY chart Kevin mentioned in this segment, head over to the Market Proof Marketing Facebook group.
  
  
  
  

• Bidding wars in a pandemic? Housing is heating up fast. (CNBC.com)
  
  
  
  • Becca’s brother was finally able to purchase a home in Portland, ME because he was the ONLY local buyer.
  
  
  
  

• How do I use Messenger Rooms? (Facebook.com)
  
  
  
  • Opportunities for home builder virtual events
  
  
  
  

• Google May 2020 core update is done rolling out (SearchEngineLand.com)


• Home Depot and Lowe’s are primed for historic growth during the pandemic (Adage.com)

360 Topic of the Week: Creative Home Design with Seth Hart (27:00)

Kevin and Seth have an in-depth discussion on what goes into new home design, including how design impacts cost. They discuss:

• From a design perspective, what builders are asking for


• Construction efficiencies


• The modern farmhouse – the standard of American new home design?


• Limitations imposed by municipalities


• Room trends


• Creating memory points

Question of the Week (56:00)

• On June 2nd the 2020 Home Builder Follow-Up Survey will be released. Register at now.doyouconvert.com/survey2020 to be the first to see the latest results INCLUDING a special COVID-19 study we did as well. SO… place your bets now! Did builders get better or worse at follow-up when online leads were (for many) all that they had during late March / early April? Answer in the Market Proof Marketing Facebook Group.

Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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