Ep 101: The Pain of Change

Kevin, Andrew and Jackie discuss the concept of testing, technology and innovation just for the sake of improving. While you may not see short-term success, long-term payoff could be invaluable.

Story Time (1:24)

• Andrew revisits Home Depot’s futuristic self checkout; they were ahead of the curve two years ago, but so relevant now.


• Kevin is looking forward to Inman Connect Now (get your special DYC access for just $49 here). Plus, he bought a service from someone who reminded him an awful lot of Quint Lears.

In the News (14:44)

• On-demand showings before and during the pandemic
  
  
  
  • Data from NterNow’s new white paper, Self-Service Access: A Proven Social Distancing Lead Gen Tool
  
  
  • Stats directly from a builder – Regency Homes, West Tennessee
  
  
  
  


• Importance of Organic Search Presence (OneilInteractive.com)


• Real Estate iBuyers Are Back in the Game After Coronavirus Hiatus (Forbes.com)


• REQUIRED READING Redfin CEO’s 3-part LinkedIn series:
  
  
  
  • Diary of a Pandemic: “We’ve Been Under-Reacting for a Long Time”
  
  
  • Diary of a Pandemic: Sell, Sell, Sell
  
  
  • Diary of a Pandemic, Part Three: The Furlough (And the Un-Furlough)
  
  
  
  

Question of the Week (33:55)

On a scale of 1-10, how much change / stress did your builder (or you) go through adapting to the first few weeks of COVID-19? Join the discussion in the Market Proof Marketing Facebook group.

Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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