Stop #16: Season 2 in the Rearview | Goal Check-Ins, Growth Spurts & What's Coming Next

Welcome back to Mapped Out! Lauren and Aurrie are wrapping up Season 2 with a bang—diving into what made this season special, sneaking a peek behind the curtain of what's coming in Season 3, and giving you the mid-year goal check-in you didn't know you needed. If you've been wondering whether your goals still align with where you're headed (or if you're crushing them so hard you need to level up), this episode is your permission slip to realign and refocus.

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Episode Highlights

• [00:00:33] Season 2 recap: 15 episodes of deep-dive marketing strategies and why this format was a game-changer
• [00:01:28] Why Season 2 felt like a mini marketing playbook—and how we took action from these conversations too
• [00:05:49] Season 3 sneak peek
• [00:09:52] Mid-year pulse check: Are your goals still aligned and what's shifted?
• [00:15:29] Lauren's ad campaign update: 1,000+ downloads, new funnels, and approaching that 3,000 subscriber goal
• [00:18:33] Aurrie's merch launch: Using Printify for made-to-order success (link dropping this week!)

Meet Your Hosts

Lauren Loreto

• Founder of Brand Good Time
• Expert in content marketing and web design
• Website: brandgoodtime.com
• Instagram: @brandgoodtime

Aurrie Hicks

• Founder of Hopson Rae
• Expert in digital content and brand strategy
• Website: hopsonrae.com
• Instagram: @hopsonrae

Episodes Referenced

• Stop #1: Goal Planning (still their most downloaded episode!)
• Stop #3: Mapping Out the Funnel (perfect diagnostic when things feel stuck)
• Season 2 as a whole: LinkedIn founder presence, copywriting deep-dives, customer journey mapping, swag shop setup, and more tactical playbooks

Real Business Updates

• Lauren's Ad Results: 1,000+ downloads on lead magnet, strong engagement, almost at 3,000 email subscribers (500 away from goal)
• Aurrie's Merch: Samples approved, using Printify, link launching this week
• Team Growth: Lauren added 2 new team members since beginning of year
• Goal Crushing: Both hosts hitting and exceeding their original bingo card goals

Your Homework

1. Leave a review wherever you listen to podcasts
2. Share your biggest takeaways from Season 1 or 2
3. Mid-year goal audit: Go back to your goals—are they still aligned? Need to level up?
4. Got connections? Know any CMOs, founders, or marketers at household name brands? We'd love an intro for Season 3!

Connect With Us

• Newsletter: mappedoutpod.com/newsletter
• Instagram: @mappedoutpod
• Email: [email protected]

Subscribe wherever you get your podcasts, and don't forget to leave a review if this season helped you level up your marketing game—we'll see you at the next stop for Season 3 this fall!

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