EP 138 | Lights, Camera, Conversions: How to Leverage Brand Videos with Emmy Winner Mariana Henninger

Ever wondered how the emotional pull of a well-told story can transform your brand's presence? Emmy award-winning filmmaker Mariana Henninger joins us to reveal just that. Through her lens, we discover how to harness personal tales that foster trust and prompt action—crucial ingredients for any business looking to make a lasting impact.

Find Lauren Loreto online:

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto 

Find Mariana online:

• http://brandmagnetic.com
• http://instagram.com/brandmagnetic
• http://linkedin.com/in/marianahenninger

Timestamps:

• Mariana's background and Brand Magnetic (00:03:23)
• The power of brand video (00:06:06) 
• Maximizing exposure of brand video (00:15:48) 
• The longevity of brand videos (00:19:32) 
• Client results and metrics (00:20:46) 
• Organic marketing and paid advertising (00:24:28) 
• The brand video creation process (00:27:59) 
• Preparation and comfort in front of the camera (00:32:19) 

Topics discussed: podcast, She's Busy AF, Lauren, Mariana Henninger, Emmy award-winning filmmaker, Brand Magnetic, brand video, storytelling, emotional connection, trust, marketing tool, audience, sales cycle, customer loyalty, unique, social media, email signatures, website homepage, about page, website visitors, brand success