EP 101 | Balancing Impact and Ethics in (and out of) Nonprofit Marketing with Abby Littlefield

This episode of "She's Busy AF" with Abby Littlefield, Executive Director of Kindred Exchange is all about making an impact. In this podcast, Abby shares the most valuable lesson she's learned from her work: the importance of balancing impact and ethics. She explains how Kindred Exchange is making a difference through its three pillars of conversation, consulting, and cohorts, and how they measure success through storytelling and building relationships. Abby also discusses the importance of being mindful and ethical when sharing stories from vulnerable communities and how Kindred Exchange is using innovative strategies to reach more people and raise awareness for their cause. Overall, this is a highly informative episode surrounding the non-profit space, but with lines that can be drawn to any business seeking to ethically market themselves. 

• Find Abby online: https://www.instagram.com/abbyylittlefield/ 
• Learn more about Kindred Exchange: https://www.kindredexchange.org/ 
• Donate to Kindred Exchange:  https://www.kindredexchange.org/donate 
• Tune into the We Are For Good Podcast: https://podcasts.apple.com/us/podcast/432-the-future-of-philanthropy-gen-zs-unique/id1527323627?i=1000615698240 

Topics Discussed: She's Busy AF, podcast, Abby Littlefield, Executive Director, Kindred Exchange, nonprofit organization, ethical, sustainable, mission work, development, business training, entrepreneurs, vulnerable communities, conversation, consulting, cohorts, Uganda, graduation, impact, data, storytelling, consent, nonprofit marketing, mindful, technology, community involvement, volunteers, donors, Instagram, email list, monthly giving, cohorts in Uganda, Laos, Dominican Republic, business curriculum, multiple languages, podcast network, Ethical Narratives, cross-cultural setting.