Sell The Truth: Personal Branding Without the B.S | Hersh Rephun | 149

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What if the most powerful brand you could build… is the one rooted in truth?

In this raw and real episode of Manders Mindset, host Amanda Russo is joined by Hersh Rephun, holistic brand therapist, comedian, writer, and the creator of Yes Brand. From a background in screenwriting, stand-up, and advertising, Hersh brings a deeply honest and refreshingly human perspective to what it means to build a personal brand.

Together, they explore why knowing yourself must come before branding yourself, how humor can be a healing and strategic business tool, and why authenticity always outlasts trends. Hersh also shares a powerful aha moment that transformed his mindset around sales, and why he believes branding is as intimate and layered as any real friendship. This is a must-listen for entrepreneurs ready to ditch the fluff and build a brand that feels real, grounded, and true.

🎙️ In this episode, listeners will discover:

🧠 Why “selling the truth” is the most sustainable brand strategy
 💔 How fear of rejection can quietly sabotage your sales process
 😂 How humor can elevate your brand without losing credibility
 🚫 What doesn’t belong in your brand identity (and why)
 🔍 The question to ask when your brand no longer feels aligned
 📖 Why your personal brand is your most powerful intellectual property
 🤝 How branding is as deep and relational as real friendship

⏰ Timeline Summary:

[2:22] - Growing up with integrity and learning to value the truth
 [6:36] - Hersh’s journey from acting and improv to advertising and branding
 [11:08] - The surprising path to becoming a “brand therapist”
 [16:24] - Why “know yourself before you brand yourself” matters more than ever
 [21:52] - How humor disarms, heals, and builds better brands
 [31:23] - The one thing that has no place in a personal brand
[39:17] - What to ask yourself when your brand no longer fits
[45:34] - A surprising breakthrough on fear, sales, and abandonment.

To Connect with Amanda:

Schedule a 1:1 Virtual Breathwork Session HERE

📸 Instagram: @thebreathinggoddess

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To Connect with Hersh:

Learn more at yesbrandbuilders.com

Get the book: sellingthetruthbook.com