The rise of disinformation and the chatbot invasion

On this week’s episode of The Debrief, MT’s editorial team discusses whether disinformation is the next critical frontier for business and asks if chatbots are a business critical tool.

‘Fake news’ is a very modern phenomenon. Of course, there has always been spin, slander, and rumours. But the term – which is perhaps most closely associated with one of the most polarising US presidents of modern times – belongs to an era when social media has allowed politically charged falsehoods to spread like never before. However, disinformation is not just a threat in the public sphere; increasingly, businesses are being targeted too. We discuss what drives those propagating bogus claims about companies and how businesses can prepare. 

The (chat)bots are coming. Well, technically, they’ve already arrived. We consider their evolution and revisit some of our favourite – and not so favourite – early examples. But can automated assistants really deliver on customer service? How are advances in AI changing the equation? And what happens when you ask a chatbot whether it’s a chatbot? We ponder these questions and more during the episode.

Links:

https://www.managementtoday.co.uk/disinformation-next-critical-frontier-business/indepth/article/1892326

https://www.managementtoday.co.uk/chatbot-invasion-fad-business-critical/indepth/article/1891943

Credits:

Presenters: Claire Warren, Éilis Cronin and Antonia Garrett Peel

Producer: Inga Marsden

Artwork: David Robinson

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