Organic growth stories and the value of heritage

In this week’s episode, MT’s editorial team discusses when a brand should make a break with its past identity and what two leading companies can teach us about organic business growth.

Jaguar has been having a time of it recently – or has it? Certainly, the company has had to face a barrage of negative headlines, even as publicity for the carmaker has swelled to seldom-seen levels. But, as time goes on, opinion on its rebrand appears to be increasingly divided – not least among the leaders that responded to an MT callout for comments. Is Jaguar’s seeming departure from its heritage a gamble or a smart strategic pivot in a world where nostalgia is an ever-declining currency? We bring you a flavour of the debate.

Organic growth strategies might seem like the slightly drab cousin of headline-grabbing acquisitions – but if the advice in some circles has been to buy not build, Paul Simpson offers an alternative view. In his latest piece for MT, he examines the growth stories of four leading companies. These strategies are not flashy, fast-paced or thrilling, and command little fanfare, but the diligent commitment to incremental wins they embody has paid dividends in the long-run. We consider two of them.

Links:

https://www.managementtoday.co.uk/four-leading-companies-teach-us-organic-business-growth/indepth/article/1899470

https://www.managementtoday.co.uk/mt-asks-when-company-break-its-past-identity/food-for-thought/article/1900155

https://www.managementtoday.co.uk/35-women-35-open-entries/women-in-business/article/1899109

Credits:

Presenters: Éilis Cronin and Antonia Garrett Peel

Producers: Inga Marsden and Til Owen

Artwork: David Robinson

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