Cobra Beer’s journey from entrepreneur's dream to household name

Indian cuisine aficionados will be no stranger to Cobra Beer, but many may not be familiar with how the brand came to be - or the man behind it. Lord Karan Bilimoria created the brand in response to a lack of appropriate beer to have with spicy Indian food, but his journey to success was paved with challenges.

We discuss how he almost lost the business three times and his decision to step down as chairman. He also gives us his views on the state of British business and what leaders can do to thrive despite the many challenges facing the economy today.

Credits:

Presenters: Éilis Cronin

Producers: Inga Marsden

Artwork: David Robinson

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