AI's creative capabilities and consultants' take on what CEOs should be prioritising

In this week’s episode of The Debrief, MT’s editorial team discusses new research into large language models’ creative capabilities and what consultants believe CEOs should be focusing on this year.

The new year is advancing at a frankly scary rate. But if like us you’re already drowning in a sea of immediate priorities, our first segment might provide the opportunity to step back and remind yourself of your aims for the coming 12 months. Before Christmas, we asked our community of consultants what CEOs should be prioritising this year - and they heeded our call. We bring you the what, the why and the how. 

Ever since the birth of ChatGPT, there’s been a widespread narrative that gen AI will primarily replace routine and repetitive work tasks. But while this might appeal to those of us with a strong creative component to our job, new research suggests we shouldn’t get too comfortable. Academics compared the ‘collective creativity’ of individual LLMs (as measured by considering multiple responses to one problem) to that of small groups of humans, with some interesting results. We take you through the findings.

Links:

https://www.managementtoday.co.uk/consultants-think-ceos-prioritise-year/down-to-business/article/1901214

https://www.managementtoday.co.uk/leaders-plan-transform-business-2025/down-to-business/article/1900994

https://www.managementtoday.co.uk/research-llms-compete-humans-creative-tasks/indepth/article/1901578

Credits:

Presenters: Éilis Cronin and Antonia Garrett Peel

Producer: Inga Marsden

Artwork: David Robinson

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