Big Sean on the Power of Peace and Purpose

Chart-topping rapper Big Sean has spent nearly 15 years in the spotlight, but his path to success wasn’t always easy. The Detroit native joins Hoda Kotb to reflect on his evolving relationship with fame, from believing he was destined for stardom at a young age to how he views notoriety today. In this revealing conversation from April 2025, he also shares lessons from his new book, Go Higher: Five Practices for Purpose, Success, and Inner Peace, a guide he follows to be the best version of himself every day.