Smarter Not Harder (Perry Marshall)

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 Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.  

    Perry Marshall is a consultant, speaker and author. His business and marketing strategies are known worldwide.

“At the first job I had, I was almost always in the wrong place at the wrong time selling the wrong thing to the wrong person. And I didn't really know how to fix that.”

 – Perry Marshall

Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has worked with clients such as FanDuel, InfusionSoft, and LoanBuilder.

     He founded the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. Launched at the Royal Society in London, it's the world's largest science research award. He is co-founder of the AACR's Cancer & Evolution Working Group.

NASA's Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle is published in Harvard Business Review.

     His Google book laid the foundations for the $100 billion Pay Per Click industry, and Ultimate Guide to Google Ads is the world's best selling book on internet advertising. Marketing maverick Dan Kennedy says, "If you don't know who Perry Marshall is - unforgivable. Perry's an honest man in a field rife with charlatans." He's consulted in over 300 industries. He has a degree in Electrical Engineering and lives in Chicago.

Resources or websites mentioned in this episode:

1. Mirasee
2. Perry's website
3. Perry's  Twitter

Credits:

Guest – Perry Marshall

Co-Producers – Danny Bermant & Geoff Govertsen

Supervising Producer – Cynthia Lamb

Executive producer – Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production by Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

Music and SFX credits: 

• Track Title: The Sunniest Kids

Artist Name(s): Rhythm Scott

Writer Name: Scott Roush

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Sweet Loving Waltz

Artist Name(s): Sounds Like Sander

Writer Name: S.L.J. Kalmeijer

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Here To Stay

Artist Name(s): Alsever Lake

Writer Name: Adrian Dominic Walther

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Still Life

Artist Name(s): Taiym

Writer Name: Bryan Dawley

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Smarter Not Harder (Perry Marshall) Coming soon. 

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