157: Everybody Writes by Ann Handley (Making Good Book Club #14)

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley.

This book is marketing GOLD. If you own a business and do any kind of writing for it or about it (which I can pretty much guarantee that you do), this book is for you.

In this book club episode, we talk about:

• How to approach writing for marketing
• Grammar and word choice
• How to find and establish your brand voice
• The role of storytelling in marketing content
• Marketing for different content formats
• And much, much more.

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