05: How to Use Instagram to Grow Your Business (and Do Good!) with Chris Emmer of Sweaty Wisdom
- Author
- Lauren Tilden
- Published
- Tue 26 May 2020
- Episode Link
- http://makinggoodpodcast.com/5
Social media strategist Chris Emmer of Sweaty Wisdom is my guest on the podcast today, and boy is this a good one. Chris has such a refreshing take on social media and how we can use it to grow our business and make an impact in a way that feels true and good to us.
In this episode, we talk about:
- Growing your audience with social media
- What metrics to pay attention to
- How to get to know your ideal customer (and why!)
- Creating content for Instagram and 4 different types Chris recommends
- Social media, mental health, and setting boundaries
- Ways we can DO GOOD through our social media presence and beyond
Links and resources mentioned:
- Business Chris admires: Olivia Seline
- Book recommendations
- Untamed by Glennon Doyle
- Find Your F*ckyeah by Alexis Rockley
- Find & connect with Chris on Instagram @sweatywisdom, or check out Sweaty Social Club.
- To get her *free* June content calendar, send her a direct message at @sweatywisdom and say "Making Good".
Chris gave us some action steps that we can go do *RIGHT NOW* to start seeing results on social media:
Go do this:
- Go do what Chris calls an “engagement sprint”, go to a hashtag that your target audience is using, and leave meaningful comment on 5 posts (or more!)
- Find a post that you like from someone else and share it to your stories.
- EXTRA CREDIT because this isn’t easy for everyone. Go on Instagram Stories and speak candidly to the camera about what your intentions are. (if you do it, tag @sweatywisdom and @makinggoodpodcast)
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
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