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The Shallow Niche: Why Going Deep Is Vital To Business Success is a discussion between Leah Sparrow and Sutton McCraney who are two business coaches on a mission to bring awareness to the reality of business. Go behind the scenes to discover why defining your niche is an ongoing process that is your cheat code to success with your online service based business and your efforts to book clients and deliver your services to your ideal client.

Guest Speaker:
Sutton McCraney is a wife, former USAF sergeant, and homeschool mom of four.
As an MBA student and holding a Masters in management, multiple certifications and credentials
Sutton uses her unique to help early stage mom coaches and online service providers sign clients consistently so they can have more time impact, income, and freedom.
Connect with Sutton:
Links: https://www.facebook.com/groups/thrivingmomcoaches/
Mom Boss Diaries podcast: https://anchor.fm/mombossdiaries

Introducing: The "Scale Without Stress" Strategy Session

A no-fluff, high-impact 90-minute business strategy session for solopreneurs who want to scale efficiently without adding more stress, hours, or complexity to their lives.

Find the hidden time-draining tasks that keep you stuck.

Discover where you’re leaving money on the table—without adding more work.

Get a laser-focused 90-day action plan to grow smarter, not harder.

Who This is For:

This session is perfect for service-based entrepreneurs and coaches who:

Are fully booked but feel like they’re barely keeping up.

Want to increase revenue without piling on more work.

Are stuck in day-to-day client work, leaving no time for growth.

Feel burnt out, overwhelmed, and unsure what to prioritize next.

Disclaimer: This podcast is for informational purposes only and not legal or financial advice. Views are those of the hosts and guests. Consult a licensed professional for advice. The hosts and producers are not responsible for actions taken based on this content.