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Navigating Social Media Marketing: Tips, Trends, and Authenticity

Two business coaches, Sutton McCraney and Leah, discuss the intricacies of social media marketing and sales. They touch on several key topics including the oversaturation of sales pitches on social platforms, the importance of genuine interactions, and the pitfalls of traditional marketing strategies such as showcasing earnings without substance. They also share their personal backgrounds and business methodologies, emphasizing the importance of authenticity, knowing your 'why', and maintaining a clear vision for business success. The episode concludes with advice for service-based business owners on how to effectively engage their audience without falling into common marketing traps.

00:00 Introduction and Podcast Mission

00:37 Meet Sutton McCraney

02:49 Social Media Trends and Behaviors

06:09 The Commercialization of Social Media

13:37 The Importance of Knowing Your Why

15:32 Authenticity in Business

23:20 Concluding Thoughts and Community Invitation

Introducing: The "Scale Without Stress" Strategy Session

A no-fluff, high-impact 90-minute business strategy session for solopreneurs who want to scale efficiently without adding more stress, hours, or complexity to their lives.

Find the hidden time-draining tasks that keep you stuck.

Discover where you’re leaving money on the table—without adding more work.

Get a laser-focused 90-day action plan to grow smarter, not harder.

Who This is For:

This session is perfect for service-based entrepreneurs and coaches who:

Are fully booked but feel like they’re barely keeping up.

Want to increase revenue without piling on more work.

Are stuck in day-to-day client work, leaving no time for growth.

Feel burnt out, overwhelmed, and unsure what to prioritize next.

Disclaimer: This podcast is for informational purposes only and not legal or financial advice. Views are those of the hosts and guests. Consult a licensed professional for advice. The hosts and producers are not responsible for actions taken based on this content.