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Discussing the challenges and strategies of navigating multiple social media platforms for business growth. Join Leah Sparrow and Sutton McCraney as they emphasize the importance of having a clear strategy, understanding market saturation, and the role of community in building a successful online presence. The discussion also touches on the emotional aspects of business decisions and the necessity of focusing on one platform before expanding to others.

Takeaways

• People often spread themselves across multiple platforms due to perceived opportunities.
• A clear strategy is essential for effective social media marketing.
• Market saturation is a common concern, but many businesses fail to execute well.

Chapters

00:00 Live Streaming with Leah Sparrow and Sutton McCraney
01:56 Multi-Platform Presence: What to Consider
04:53 Debunking The Need for Multiple Platforms
07:25 The Saturation of the Market and Its Implications
09:40 Choosing the Right Platform for Your Business
11:54 The Dangers of Skipping Steps in Business
13:02 The Fragmentation of Online Marketing Strategies
15:45 The Ethics of Selling and Marketing
16:30 Building Community vs. Selling
18:56 The Importance of Clarity in Messaging
19:40 Final Thoughts on Platform Strategy


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Keywords

social media, platform hopping, business strategy, marketing, community building, online presence, content creation, audience engagement, sales process, market saturation

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Disclaimer: This podcast is for informational purposes only and not legal or financial advice. Views are those of the hosts and guests. Consult a licensed professional for advice. The hosts and producers are not responsible for actions taken based on this content.