Daniel Driggs - a recipe for entrepreneurial excellence

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Daniel Driggs is the founder of Crisp Catering. The birth of Crisp Catering coincided with the birth of his first child. While celebrating this joyous occasion in the hospital, Daniel, alongside his wife Abby, envisioned creating the world's best catering company. This idea sprang from Daniels's frustrations about the lackluster and often uninspired food served at wedding receptions. Daniel saw an opportunity to revolutionize this by offering freshly prepared, diverse, and delicious catering options. Since that epiphany, Crisp Catering has experienced meteoric growth, catering to over 1,200 events across more than 200 locations in Utah. Daniel and Abby have remained a formidable team throughout this journey, embodying the core values that make Crisp Catering stand out: honesty, care, hard work, kindness, a hunger for improvement, and a focus on others. Before founding Crisp Catering in 2021, he honed his skills and understanding of the industry as the Catering Manager for Thirst Drinks. Daniel earned a Bachelor’s degree in English from Utah Valley University.

Key Learnings

• Core Values as a Foundation: Crisp Catering's six core values are central to its operations and culture, driving trust and excellence. This approach shows how strong values are crucial in shaping a company's identity and success.
• The Power of Effective Marketing and Sales: Daniel's use of aggressive marketing tactics on digital platforms illustrates the significance of understanding your audience and leveraging modern techniques to scale a business quickly.
• Personal Drive and Entrepreneurial Spirit: Daniel's journey from a young entrepreneur to the owner of Crisp Catering demonstrates the importance of personal drive and initiative in achieving business success and the value of forging your own path.

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