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April Frampton - guerrilla marketing B2B influencer

Author
Kyle Ariel Knowles
Published
Sat 03 Jun 2023
Episode Link
None

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April Frampton founded Hey Ape, whose mission is to connect businesses by developing brand awareness through a grassroots approach with a flair for guerrilla marketing. She has years of collaborating experience in many industries, including film, production, hospitality, management, sales, and event coordination. “Hey Ape” originates from an old 1970s cartoon nicknamed Grape Ape - the unique name fits April’s guerrilla marketing strategies and sticks with clients.

Key Learnings

  • Why word of mouth is still crucial
  • How giving 110%  helped April's career
  • What results can come from boots-on-the-ground B2B marketing

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