#174: Stand Out with Your Brand: Heather Campbell's Easy AI Marketing Tips

In this episode,  it is my absolute pleasure to introduce my guest today, Heather Campbell.

She's an entrepreneur, brand strategist, creative problem solver, marketing sherpa, AND a huge Pearl Jam fan!

Heather's got a knack for working with big-thinking, big-hearted, messy-minded creatives, helping them design marketing and messaging that truly reflects their awesomeness.

 So, buckle up and brace yourself for an episode that's going to inspire you, make you laugh, and I promise – by the end of it, you’ll be mind-blown with the power of AI.

Key Highlights:

• Heather's Fascinating Journey: Discover Heather's unique path from childhood, where her early experiences in a large family sparked her skills in negotiation and marketing, leading to her profound interest in advertising and branding.

• The Essence of Branding: Heather demystifies the concept of branding, explaining its strategic importance far beyond just visual aesthetics. Learn how it shapes customer perceptions and experiences.

• AI's Role in Branding: Initially skeptical, Heather discusses her evolving perspective on AI's role in branding and marketing. She sees it as a valuable tool for idea generation and content creation but emphasizes the need for human creativity for true efficacy.

• Valuable Branding Tips: Whether you’re starting out or are an experienced coach, Heather’s insights provide actionable advice to enhance your branding and marketing strategies.

• AI Brand Camp Teaser: Heather introduces an exciting upcoming live 3-day challenge, "AI Brand Camp," designed to help participants utilize AI for strategic brand positioning.

Where To Find Heather:
Hey! Heather Campbell Website

Drop me a line and share your thoughts!

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Meet Your Host:

Hey, I’m Michelle — The coaches’ coach.

I'm a visibility marketing strategist who helps female coaches simplify their message, stand out, and scale their business without the hustle.

I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality.

Through magnetic messaging, simple marketing systems, and smart visibility strategies, I help you build a brand that clients can’t help but say, “OMG, that’s who I need!”

More clarity, more clients, more champagne moments. 🥂

Because building your dream business shouldn’t be a nightmare — it should feel like coming home.

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