#160: Attracting the Ideal Client with Powerful Brand Messaging

In this episode, I'm super excited to let you in on my special formula for creating a brand message that not only grabs attention but also turns casual followers into devoted, paying clients.

Join me as I guide you through my five-step process, fondly known as BRAVE - an acronym for Believable Character, Relatability, Agitation, Victory, and Execution.

We'll dive deep into the significance of truly getting to know your audience, linking with their experiences, and tackling their challenges head-on.

Taking a trip down memory lane to reflect on your own journey and hurdles can be a goldmine for crafting content that hits home.

Here's a little teaser: don't put all your eggs in the call-to-action basket at the end of your content. Instead, make it your mission to build a sturdy relationship with your audience through regular, high-value content that solidifies your position as their go-to expert.

Drop me a line and share your thoughts!

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Meet Your Host:

Hey, I’m Michelle — The coaches’ coach.

I'm a visibility marketing strategist who helps female coaches simplify their message, stand out, and scale their business without the hustle.

I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality.

Through magnetic messaging, simple marketing systems, and smart visibility strategies, I help you build a brand that clients can’t help but say, “OMG, that’s who I need!”

More clarity, more clients, more champagne moments. 🥂

Because building your dream business shouldn’t be a nightmare — it should feel like coming home.

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