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#008 | MAIM TIME? More like WINE TIME at Startup Soodevie

Author
Sarah Sookyung Henriet
Published
Thu 12 Mar 2020
Episode Link
None

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 #008: Sarah Sookyung Henriet is a talented entrepreneur with a wine-based startup here in Seoul, called Soodevie. Soodevie means "Water of Life.” “Soo” is Korean for “water,” and “de vie” means “of life” in French. I see what she did there. I like that because my name also means water and refers to “Living Water,” ohohoho. 

We talked on a lot of cool things in this episode, but unfortunately due to technical issues, I had to cut out the first 10 minutes due to cellphone interference or GSM buzz causing annoying buzzing sounds in the recorded audio. Newb mistake! Note to any producers out there, TURN OFF or remove your cellphones away from your recording equipment! It will save you a lot of time and headaches. 

Being transparent here, this issue alone really discouraged me from producing this episode on time. I let this little thing get in the way. The lesson I learned here, is that these tiny mishaps - so annoying they made me want to pull out my hair, my beautiful hair -- shouldn’t discourage me from focusing on the task at hand, figuring out what the next step is, and take it one step at a time. 

Thank you, Maim Timers, for being patient and understanding. Right now, I just started and while I make mistakes I want you to know I give my fullest commitment to always being a better version of myself, the best version of myself, and that would also include improving the overall quality of my production as well as my content. 

In life, if there’s anything meaningful I want, if there’s a dream I want to realize, then there will always be these countless tiny obstacles to trip me up. But I can never stop for long or give up. As long as I’m relentless in getting the job done and progressing, it’s only a matter of time... MAIM TIME! Ohohohoho! See what I did there? Let it be known to you MAIM TIMERS, I hope you learn from my mistakes so you don’t make them and you become gawwwwds in all respects of your life! 

So let me briefly summarize the first 10 minutes.

  • I’m proud to have Sarah as the first female entrepreneur guest on our show.
  • She’s French/Korean, grew up in Korea going to a French school.
  • She also grew up in Bordeaux, France, which is famous for wine.
  • As a young adult, she worked in the States for about 5 years and became close with the diplomatic community.
  • She saw what wine could do in connecting policy makers and found inspiration from that.
  • She came back to Korea 2 years ago to start her company, Soodevie.
  • What she does is wine curation, content marketing, visual marketing on YouTube. Interactive social media. Curation services for corporate clients. 
  • What’s cool is how she mixes all of these things, her diverse background and experiences, into realizing her vision.
  • She’s Half-Korean, half-French, ALL PASSION!  

After, we talk about regulation hurdles, some of the challenges of doing business in Korea, leveraging one’s identity to one’s benefit, how to relieve stress, and taking action to realize your passion! 

If you got any value out of this or other episodes, then please share with any friends who might be interested in the things we talk about on the show! Thank you so much for listening. 

Expat Startups Episode featuring Sarah: 

https://expatstartups.com/blog/sarah-henriet-soodevie-006

Sarah’s Instagram and site: 

http://instagram.com/sarah_soodevie

https://www.soodevie.com/

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