61: Strategic Frameworks: Purpose and Commitments

A strategic framework is a model that defines why we exist, what's unique about us, what business we are in, and what we do every day. A classic example is Mission, Vision, Values, and Strategy. In this episode of Magic in the Room, Chris, Hannah, and Luke discuss Purpose and Commitments as an alternative framework. In this framework, everyone in the organization must commit to behaviors that operationalize the purpose.