Poolside Founder, Ashleigh Stone, On Creating A Celebrity-Loved Brand

Ashleigh Stone, founded Poolside Bags in 2016 after a winter beach trip in St. Barts. Her first collection of woven bags featured hand-embroidered rap lyrics like “woke up like this,” which quickly went viral and drew in a cult-like following. Now, Poolside has been featured in ALL the major publications like Vogue, Harper's Bazaar, and Marie Claire and has been worn by celebrities like Gigi Hadid, Gwyneth Paltrow, Reese Witherspoon, and so many more. Listen in on how she created—and fully self-funded—her fashion brand, and went from packing boxes in her west village apartment to scaling her line into retailers like Bloomingdales.

For a limited time, use code MADEMYWAY for 15% off your order and free shipping at wearepoolside.com.
Follow Poolside @WeArePoolside on IG and TikTok.
Follow us @MadeMyWayPodcast and @ErinEastburn and @ClaireFontanetta_ on IG and TT.
Get in touch with us at mademywaypodcast.com