Breaking Free from “Shoulds”: Finding Your God-Given Purpose with Jessica Frew

In this episode of Made for More, Petia Kolibova Burns sits down with Jessica Frew—author of Shove Your Shoulds and host of the podcast The Husband-in-Law. Jessica opens up about her powerful story of divorce, rebuilding her life, and discovering freedom by letting go of the weight of societal “shoulds.”



Together, Petia and Jessica explore:

💔 Embracing authenticity after divorce — how Jessica rebuilt her life and faith after heartbreak.

🪞 Overcoming societal conditioning — why so many women live under the pressure of “shoulds” and how to break free.

🌱 Practical strategies for personal growth — including reframing “should” into “could,” trusting your gut, and aligning decisions with your God-given values.

🙌 Faith and self-care as a role model — why putting yourself after God isn’t selfish, but essential to being the wife, mother, and woman He’s called you to be.



Jessica also shares her three-step process for reconnecting with your true self:

1. Be gentle with yourself.

2. Listen to your inner voice (and God’s direction).

3. Take small daily actions to build confidence and trust.

📝 Try the “Should Challenge”: Identify one “should” per day and reframe it.

✨ Try the “Trust Your Gut Challenge”: Do one small thing daily that you feel God nudging you toward.

📖 Grab Jessica’s new book: https://shoveyourshoulds.com

📲 Connect with Jessica on Instagram: https://instagram.com/heyJessicaFrew

If you’ve ever felt weighed down by who you think you “should” be—whether as a wife, mom, or woman of faith—this conversation will inspire you to step into who God created you to be. It’s a reminder that your story, your purpose, and your voice matter, and that freedom comes when you trade “should” for God’s truth.

Author of Shove Your Shoulds, Speaker, and Bold Decision Coach

She helps ambitious women unlearn the conditioning they were raised with so they can make bold, imperfect decisions without guilt, fear, or second-guessing. As a speaker, author, and coach, she blends personal experience (including navigating divorce, a mixed-orientation marriage, and blending families) with a proven decision-making framework to guide women back to trusting their intuition.

Whether on stage, in coaching, or through her book, her mission is to help women stop living by everyone else’s rules and start living boldly, unapologetically, and in full alignment with who they were created to be.