The 5 Stages of an Authentic About Page

Is your About page doing its job? In this episode, I share my five critical stages of creating an About page that reflects your brand and genuinely resonates with your audience.

We start with Foundations, exploring your page’s objectives and who you're speaking to. In Messaging, I challenge you to consider whether your core values and brand story truly shine through. Then comes Seeking Skeletons. Are you willing to share the vulnerable parts of your journey to create authentic connections? In Differentiation, we explore whether your narrative genuinely resonates with your audience or is just a list of accolades. Finally, in Details, we question whether your storytelling is clear and engaging or is weighed down by unnecessary fluff.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.