How to Create a Compelling Tagline

Ever found yourself wondering how to distil your brand's essence into a few powerful words? That's exactly what we're unwrapping in this episode, diving deep into the art of creating compelling, memorable taglines that not only define who you are and what you offer, but also evoke emotion and differentiate  your brand.

Whether you're running a membership community, a signature course, or simply want to communicate your brand essence, a compelling tagline can be the game-changer in cutting through the noise. I reveal my five tips on how to strike a balance between emotionally charged copy and cold, cliched words, ensuring your tagline stands out in a crowd. Courageous content that conveys the essence of your brand.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.