All You’ve Got To Be Is True

Are you ready to unearth the magic of authenticity in your marketing?

In this episode, we look at how the digital world has transformed the way we connect with audiences, shifting from an old-school, dictatorial approach to an authentic, people-focused one. 

I explore the problems with crafting a persona that isn't true to who you are, whilst embracing your imperfections for a more relatable marketing strategy that connects you to your customer.

You will discover the importance of understanding your audience and creating content that resonates with them, as well as cultivating relationships and providing value.

This is an episode full of insights and inspiration on how to stay true to yourself in marketing and in day-to-day life.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.